01 Knobby Shop AB
Thomas Ahlström
CEOEl Patrón. Second generation, bigger building, same phone number.
Pinned up since 1984
From shop floor
to warehouse floor
1984 The year the counter went away
Knobby opened in 1974 as a motorcycle shop. Ten years later the shop counter came out and the shelving went in. In 1984 Knobby stopped selling one part at a time and started selling them by the pallet - a wholesaler instead of a store.
That decision still runs the place. Today Knobby Shop AB is one of Sweden's leading wholesalers for motocross and enduro accessories, still family owned and now on the second generation.
We import from all over the world. Parts arrive in Ängelholm, get checked, get shelved, and go back out to dealers across Europe. Nothing glamorous about it. It is a warehouse, a phone, and people who know what a worn shock looks like.
The bit nobody writes in a catalogue: we ride the stuff. That is how a product ends up on our shelf, and how it quietly disappears from it again.
same family, still
We sell products that work. The rest gets sent back.
House rule, unwritten, enforced
- 1974Motorcycle shop. A counter, a workshop, and a lot of two-stroke.
- 1984Wholesale. The shop becomes a distributor for motocross and enduro accessories.
- NowSecond generation. Imports worldwide, delivers to dealers across Europe, run out of Ängelholm by the people on the wall.
Family owned since day one